Westfall Design is an award-winning studio
Be it logo design, package design, brochure design, or Web design, we have a proprietary step-by-step procedure to ensure a successful outcome. Our process is based on a time-tested, four-phase methodology, designed to support businesses at any stage of growth. The nature and the specifics of each project, from the development of an identity to the development of a Web site, may differ, but the general approach found here remains the same.

1 DEFINE:

  • We work with the client to define overall parameters for the project.
    a.) Review Project Objectives and Business Goals
    b.) Review Current Materials
    c.) Review Competition
    d.) Review Desired Features and Functions
    e.) User Research/Customer Profile
    f.) Conceive a Position Analysis/Strategy
    g.) Provide a Development Plan
    Deliverable: Project Documentation

2 DEVELOP:

  • Use the knowledge from the Definition Stage to create fully developed concepts.
    a.) Information Design
    b.) Graphic Design Prototypes
    c.) Copy Writing
    d.) Function Specification
    Deliverable: Concepts for Initial Review

3 EXTEND:

  • Refine the chosen concept.
    a.) Development of Prototypes
    b.) Impact Testing
    c.) Usability Testing
    d.) Obtain the Necessary Copyright, Trade Marks or Patents
    Deliverable: Finalized Concepts for Implementation

4 IMPLEMENT:

  • Produce and extend the look and feel to the remainder of the project.
    a.) Oversee Printing and/or Programming
    b.) Produce Style Manual
    c.) Publicize to Gain Awareness
    d.) Analyze Data About Your New and Return Customers
    e.) Frequently Update Touchpoint Content
    Deliverable: Completed Project
Address:

Mailing:

44 Eddystone Ct.

Redwood Shores

California

94065

 

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